The last link in a channel of distribution is the?
COMMERCE
WAEC 2020
The last link in a channel of distribution is the?
- A. wholesaler
- B. retailer
- C. consumer
- D. agent
Correct Answer: B. retailer
Explanation
The retailer is the last link in the distribution channel as he connects the wholesalers and consumers.
The word link means connection. Hence, the retailer is the last connection, (not the consumer) because the consumer is the final receiver and not a connector or giver.
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