The path through which a product moves from the manufacturer to the consumer is a?...
CIVIC
WAEC 2018
The path through which a product moves from the manufacturer to the consumer is a?
- A. channel of communication
- B. line of production
- C. means of transportation
- D. channel of distribution
Correct Answer: D. channel of distribution
Explanation
A channel of distribution is the network of individuals and organizations involved in getting a product or service from the producer to the customer. Distribution channels are also known as marketing channels or marketing distribution channels.
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