Regarding the consumer as the king who must be satisfied, the main emphasis is of?...
COMMERCE
WAEC 2016
Regarding the consumer as the king who must be satisfied, the main emphasis is of?
- A. marketing research
- B. marketing concept
- C. consumerism
- D. advertising
Correct Answer: B. marketing concept
Explanation
Marketing concepts are ideas built primarily on satisfying the needs of consumers. In this concept, the consumer is seen as the ''king'' that the organisation must work to satisfy its needs
Post an Explanation Or Report an Error
If you see any wrong question or answer, please leave a comment below and we'll take a look. If you doubt why the selected answer is correct or need additional more details? Please drop a comment or Contact us directly. Your email address will not be published. Required fields are marked *