All activities aimed at creation of a good image for an organisation are referred to...
COMMERCE
WAEC 2015
All activities aimed at creation of a good image for an organisation are referred to as
- A. market segmentation
- B. market research
- C. public relation
- D. consumer orientation
Correct Answer: C. public relation
Explanation
Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations specialists establish and maintain relationships with an organisation's target audience, the media, relevant trade media, and other opinion leaders. helping the organisation / individual maintain a good public outlook.
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