The combination of product, price, promotion and distribution decisions employed by a company is referred...
COMMERCE
WAEC 2012
The combination of product, price, promotion and distribution decisions employed by a company is referred to as
- A. pricing policy
- B. marketing mix
- C. product mix
- D. marketing concept
Correct Answer: B. marketing mix
Explanation
marketing mix; is simply a combination of factors such as product, price, promotion and place that can be controlled by a company to influence consumers to purchase its products
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