Which of the following is concerned with promoting favorable image of an organization?
COMMERCE
WAEC 2012
Which of the following is concerned with promoting favorable image of an organization?
- A. Consumer soveriegnty
- B. Public relations
- C. Marketing research
- D. Marketing segmentation
Correct Answer: B. Public relations
Explanation
Public relations; the professional maintenance of a favourable public image by a company or other organization or a famous person.
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