Establishing and maintaining mutual understanding between an organization and its customers is known as

COMMERCE
WAEC 2009

Establishing and maintaining mutual understanding between an organization and its customers is known as

  • A. marketing concept
  • B. advertising
  • C. public relations
  • D. sales promotion

Correct Answer: C. public relations

Explanation

Public relations has to do with how a company is perceived by the public or its customer. It involves building mutually beneficial relationships between organizations and the public.



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