(a) What is personal selling? (b) List and explain six media available to an advertiser...
(a) What is personal selling?
(b) List and explain six media available to an advertiser of goods and services
Explanation
(a) Personal selling: Is the face-to-face or person-to-person meeting of the seller with the buyer for the purpose of making a sale or with a potential buyer.
(b) Media available to an advertiser of goods and services:
(i)Television: The advert carried in this medium shows the products and their uses. It combines sight and sound.
(ii)Fairs and exhibitions:These involve producers coming together at one location to display their goods.
(iii)Newspapers and magazines:These refer to adverts carried in the print media. Colours are used for better effects.
(iv)Circulars/posters: These are hand bills, stickers and posters that are distributed to prospective customers.
(v)Bill boards/hoardings:These are used for outdoor display of colourful pictures of products being advertised with catchy slogans meant to attract the attention of passers-by.
(vi)Radio: This involves the use of jingles on local/national stations to advertise products and services. It is audio alone.
(vii) Neon sign: These involve the use of colourful lights to advertise products or services mostly at night.
(viii)Cinema: These involve the display of products on large screens during film shows
(ix)Catalogue: These involve the pictorial display of products with their prices, colours and sizes available in prints.
(x)Internet: These involve the display of products through web pages that are regularly visited by browsers or electronic mails to potential customers.
(xi)Banners: These are long pieces of cloth with advert messages written on them and mounted on road sides.
(xii)Loudspeaker/Ringing bell/Gong/Shouting: Loudspeaker is a piece of equipment that converts electrical signals into sounds used in public for advertising purposes.