(a) What is a manifesto? (b) Outline five factors that determine the electoral success of...
(a) What is a manifesto?
(b) Outline five factors that determine the electoral success of a political party.
Explanation
(a) A manifesto is a document that outlines the electoral promises or programmes of a political party which it intends to fulfill when elected into office.
(b) Five factors that determine the electoral success of a political party:
(i) Broad-based membership.
(ii) Financial capacity of the party.
(iii) Massive sensitization and education of the electorate by the party.
(iv) Very strong party discipline.
(v) Well-organized party structures.
(vi) Well establishec and organized auxiliary bodies within the party such as the Youth and Women's wings, etc.
(vii) Effective propa-ganda machinery e.g. the press.
(viii) Effective and goal-directed leadership.
(ix) Good party programmes or manifesto.
(x) Impressive past performance.
(xi) Transparent electoral process.
(xii) The caliber and reputation of a party's candidates.