Correct Answer: D. a broker

Correct Answer: A. consumers derive maximum satisfaction from goods and services

Correct Answer: C. industry, commerce and services

Correct Answer: B) Horizontal integration

Explanation

Option A, vertical integration, refers to a situation where a company acquires or merges with another company that is at a different stage of the production process. For example, a car manufacturer merging with a tire manufacturer would be an example of vertical integration.

Option B, horizontal integration, is the correct answer. Horizontal integration occurs when two companies in the same industry or market merge or acquire each other. In this case, the two companies producing the same type of product are merging, which is an example of horizontal integration.

Option C, internal merger, is not the correct answer. An internal merger refers to the combination of different departments or divisions within the same company, not two separate companies.

Option D, an acquisition, is not the correct answer either. An acquisition is when one company purchases another company, rather than two companies merging together.

Therefore, the correct answer is Option B: Horizontal integration, as it describes the situation where two companies producing the same type of product merge together.

Explanation

(a) The distinguishing features of a mail order firm are:

(i) It is shopping by post.

(ii) It requires considerable or intensive advertising. The use of expensive advertisements is because buyer and seller need not see the goods physically nor inspect them.

(iii) It is particularly peculiar with cash on delivery (C.O.D.) transaction and cash with order (CWO) terms of payment.

(iv) It is capable of dealing in consumer durable goods only.

(v) It is one of the means of by passing the wholesaler and retailer by the manufacturer.

(vi) Packages are usually to customer's tastes.

(vii) It makes use of catalogues.

(viii)Goods are delivered at the buyer's destination.

(ix) It maintains large warehouse.

(b) The disadvantages of a mail order are:

(i) The cost of advertising is very high.

(ii) The cost of postage is very high for the retailers and the buyer.

ii) There is the absence of personal contact between buyer and seller.

(iv) The pictures and descriptions in the catalogue may be misleading.

(v) Time is wasted while waiting for the goods to arrive.

(vi) Not all goods can be sold using this method of selling.

(vii) There is the absence of physical inspection of the goods before purchase is made.

(viii) It involves large amount of capital.

(ix) Goods can be lost or damaged in transit.

Correct Answer: A. accessibility of seller to buyer

Correct Answer: D. Leads to monopoly of power

Correct Answer: B. awareness is created on the existence of products

Explanation

One of the advantage of advertising is that, it helps in creating awarenes for a product and also advertising provides information about the existence of a product.

Correct Answer: D. ensuring uniformity in labour matters and industrial relations

Correct Answer: B. I,II and IV