Correct Answer: A. Altitude

Correct Answer: B. orange and indigo

Explanation

- Management/Owners

- Investors/Shareholders

- Lenders/Creditors

- Employees/Workers

- Government Agencies/Tax Authorities

Management:

The management or owners of a business are interested in accounting information for various purposes. They rely on financial statements and reports to assess the financial performance of the business, make strategic decisions, evaluate profitability, monitor cash flow, and determine the overall financial health of the company. They need accurate and timely accounting information to effectively manage the business and plan for future.

Investors/Shareholders:

Investors and shareholders are interested in accounting information to evaluate the financial position and performance of a company. They use financial statements and reports to assess the profitability, liquidity, and solvency of the business. This information helps them make investment decisions, evaluate the company's growth potential, and assess the value of their investment.

Lenders/Creditors:

Lenders and creditors, such as banks or suppliers, rely on accounting information to assess the creditworthiness and financial stability of a business. They use financial statements, particularly the balance sheet and cash flow statement, to evaluate the company's ability to repay loans or fulfil its financial obligations. Accurate accounting information helps lenders and creditors determine the level of risk associated with extending credit or lending money.

Employees/Workers:

Employees and workers have an interest in accounting information, especially regarding their compensation and benefits. They rely on accurate accounting records to ensure proper calculation of salaries, wages,bonuses and benefits. Accounting information also helps employees understand the financial health of the company, which may impact job security and potential growth opportunities.

Government Agencies/Workers:

Government agencies and tax authorities require accounting information to ensure compliance with tax regulations, financial reporting standards, and other legal requirements. They use financial statements, tax returns and supporting documentation to assess tax liabilities, enforce regulations ,and monitor financial transparency. Accurate accounting information is crucial for businesses to fulfil their legal obligations and avoid penalties or legal issues.

Correct Answer: B. Average revenue of the seller

Correct Answer: C. a reflection ont he uncertainties of life

Correct Answer: A. electoral system

Correct Answer: A. at

Correct Answer: A. Pollution

Explanation

(a) Marketing mix is a collection of controllable factors that can be used to influence the behaviour of customers or consumers.

(b) (i) Marketing concept is the idea of belief that consumers/customers should be treated as 'Kings'.

(ii) The interest and desires of consumers/customers must be taken into consideration in bringing out products or any business activities.

(iii) The basic idea behind marketing concept is consumer orientation.

(c) The elements of marketing mix are as follows:

(i)Product: This is the merchandise/goods and services offered for sale. - Product features, Packaging, Labeling Product equality etc.

(ii)Price: This is the value placed on a product. It includes: - Price level, Discounts , Payment terms.

(iii)Promotion: This is concerned with informing customers of product features and persuading them to buy the product. It consists of: - Advertising, Sales promotion , Personal selling, Public relations.

(iv)Place: This is concerned with putting the right quantity of products in the right location at the appropriate time. It comprises: Market overage, Channels of distribution , Inventory planning, Physical distribution (warehousing) Transport etc.

Correct Answer: B. green